May 15, 2018
From May 16 to June 17, 2018.
Scrolling, the act of moving contents up and down on a screen, is probably the most common gesture we do within our daily interaction with computers and smartphones. The act of scrolling on a screen feeds the content bulimia that characterizes our relationship with the web, the continuous need to see something always new popping up at every scroll, generating a potentially infinite feed. With You Are Running Out of Battery, Sofia Braga focuses her attention on this very act and on the peculiar modality of browsing between contents that it fosters, namely what in web design is know as infinite scrolling. The work creates and offers to the user a unusual and non-functional way to brows contents, one that triggers the desire to continue scrolling, moving forward and deeper in a stream of visual and aesthetics elements. Browser windows and tabs, notifications and alerts as well as structural and architectural elements of the graphic interface (GUI) are mounted and combined in a long and endless collage. The result is an aesthetic experience that exhorts the user to observe the everyday nature of the web from an unusual point of view, transforming the act of scrolling in a meditation experience.
Sofia Braga is an italian artist based in Linz (AT). Her artistic research, mainly internet based, is focused on the creation of unusual web landscapes and liquid architectures using preexisting elements of the web and the computer GUI. She graduates in Visual Arts (BA, MA) at the Academy of Fine Arts of Bologna and is currently attending the Interface Cultures master program at the University of Art and Design of Linz. In 2015 she receives the “Art Prize CBM” in the Video-Art category. Her works has been exhibited at the Pinacoteca Albertina di Torino (IT), Deutsche Bank (Milan, IT), NoD Gallery (Prague, CZ), oTTo Gallery (Bologna, IT) and The Wrong – The New Digital Art Biennale.