July 5, 2017
From July 5 to August 6, 2017
HOW TO HOW TO HOW TO draw is an online performance that will develop continuously until the end of the exhibition. Each day artist Gretchen Andrew will watch one of YouTube 4 million videos titled “How to draw…”. Following the instructions the artist will draw using a digital drawing pad, she will record the process and will present it in an endless loop. The drawings will be arranged on Link Cabinet to interact with each other, shaping a composition that will enhance on a daily basis.
This work is part of a project in which, following the same process, the artist learned how to be perfect, how to write a novel and how to eat. Is it actually possible to learn to do anything, by simply applying themselves and following some good advices? Or is this just a reminiscence of the idea of the Internet understood as a network of interconnected minds, a place for free exchange of information and knowledge? The project is all about this and, instead of looking for a final answer, it chooses to follow an empirical approach: the artist applies the method in first person, transforming her art practice in a disciplined performance that last in time.
Gretchen Andrew (born in California, 1988) is a Search Engine Artist and Internet Imperialist whose HOW TO HOW TO HOW TO & #accordingToTheInternet projects look at the internet as a tenuous form of authority that can be used to understand, manipulate, and imperialize definitions. Her search-based practice is accompanied by a painting practice that is used as an image source for her related Internet Imperialism. She has completed projects or exhibitions with The New York Metropolitan Museum of Art, The V&A Museum, The Photographer’s Gallery, The British Film Institute, Arbyte, Cambridge University, The British Arts Council, The White Building, Ace Hotel, The London Film School, and Whitcher Projects. She works in London with the artist Billy Childish.